“Nuclear tea. Advertising for 2175.” The visual design of this ad for “NucT” is compelling. When you look closely, the underlying sci-fi concept jumps out.
A post-apocalypse marketer inquires, “Are you ready for long nuclear winter? This tea has been harvested on the wastelands of the ruined Moscow, in the swamps of burnt Dalhi, and in the caves of the former Washington DC by specially trained zombie.” The product is “High-calorie, nuclear tea with small amounts of chromium-6 and radioactive weapons-grade plutonium.” (All errors in the original text.) Yup, sounds like an A+ nutritional choice.
In the caption the artist explains that after “the Global Nuclear War […] it will be fast restoration of the most common institutions including businesses”. He’s pitching an alternate version of Mad Max combined with the steampunk 80 Days universe. His prediction is based on twentieth-century history — the artist notes that post-World War One, the economy accelerated “in terms of medicine, science and art.”
I just think that sci-fi advertising is cool. World-building = my favorite. (Not as an activity — I don’t have the creative chops. Yet.) I love stories that fill out all the peripheral details of an altiverse. That was part of what made the Harry Potter books awesome.
