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Podcast Review: Penmanship Episode #1

Australian journalist Andrew McMillen has a weekly newsletter called Dispatches, which I subscribe to. I can’t remember why I signed up, but I assume it was because McMillen wrote a good story and the link was at the bottom.

Dispatches suggests long-form articles about a wide variety of topics. For example, one of my favorite installments features fascinating stories about how terrifying “pet” chimps are. McMillen also regularly enthuses about music and podcasts. Arguably the newsletter has something for everyone.

old-school microphone
Photo by Eric May.

I don’t usually listen to podcasts, but I like McMillen so I tried the inaugural episode of his new venture. Penmanship is a podcast about Australian writers and other publishing-industry professionals. In the first episode, McMillen interviews Trent Dalton, an acclaimed journalist who is suuuper hesitant about defining himself as a writer, even though the word “writer” is part of his email signature (lol). If you’re a meta-media enthusiast like me, the story of Dalton’s career and his thoughts on magazine-creation are quite interesting.

However… the episode is too long. One hour and forty minutes is a lot of time to expect from a random stranger. If I didn’t feel a personal connection to Andrew McMillen — thank you for responding to my emails! — I never would have tried this podcast. But I’m not a podcast aficionado, so my opinion doesn’t carry much weight. Pete D’Alessandro, producer of the podcast 2 Degrees of Alie, writes on Mic, “If I’m selecting which podcast to listen to next and yours is two hours, I’m gonna have to get back to it.” Limiting yourself to forty-five minutes “roughly triples” the chance that he’ll tune in.

I think the kind of interview that works for a text story is very different from the kind of interview that works for audio. When you’re writing an article, you want to let the interviewee ramble freely, because that increases the likelihood of fascinating tangents and pithy quotes. When you’re recording an article (so to speak), you want the answers to be succinct and punchy, unless you plan to edit heavily later.

In my view, the interview with Trent Dalton would make a better listening experience if A) it was shorter and B) it had a narrower focus. Instead of overviewing Dalton’s entire work history, the episode could have focused on his time at the magazine QWeekend or his experiences interviewing celebrities. The scope was perhaps broader than it needed to be.

Penmanship Podcast Logo
Penmanship illustration by Stuart McMillen.

All that said, I enjoyed Penmanship, and I plan to listen to future episodes. In fact, I’m hesitant about posting this review, because I don’t want to discourage a project that I think will be really cool. Any new endeavor involves a learning curve, so I expect each new episode of Penmanship to be better than the last. (No pressure, right?)

Over email I asked McMillen what he plans to tweak going forward, now that he’s finished the first episode. McMillen answered, “I’m brand-new at podcasting and keen to get better. I’ve got three other interviews recorded, and I’m very happy with the contents of each, but I know that I need to improve my ‘radio voice’ by loosening up in front of the mic when recording my intros and outros. That’s my goal for now: becoming more comfortable as a host, rather than just a guy reading a script into a mic, which is basically my role in that first episode.”

Best of luck!

Geoffrey Holder’s Baldness Sells Vidal Sassoon

vintage Vidal Sassoon ad
Vintage ad via Jamie.

Actor Geoffrey Holder, quoted in an ad that ran in Rolling Stone in 1985: “If I had hair, I’d use Vidal Sassoon for men.” I think this ad is brilliant. Let’s evaluate how it prompts the viewer to thinkfeel, and act, then look at the visual design. I’m trying this four-pronged rubric as a way to examine ads and understand what they do right.

THINK: As soon as you read the caption, the contradiction is obvious. An ad for a hair product, promoted by a bald guy? That’s silly! You also process that Vidal Sassoon has to do with hair. Even if you’ve never heard of the brand before, you can easily tell what their business is.

FEEL: There’s something inherently funny about a bald guy shilling shampoo and pomade. You are amused. Geoffrey Holder’s smile is friendly, welcoming. He connotes vitality and artistic panache — Holder was a Trinidadian-American performer in New York. If you watched TV in the 1980s, you might remember him from 7 Up commercials:

In 1985, when Rolling Stone carried this Vidal Sassoon ad, Geoffrey Holder would have been familiar to most readers. The work he did for 7 Up boosted his work for Vidal Sassoon, giving the second company more bang for their buck.

ACT: The caption emphasizes Vidal Sassoon’s brand name without being clumsy or pushy. Next time you browse the shampoo aisle, positive associations will be swirling around in your brain, probably under the threshold of consciousness but powerful nonetheless.

DESIGN: The photograph and caption are simple, easy to read/understand, and pleasant.

That’s it! What do you think? Is this a good way to evaluate advertisements? Do you agree with my interpretation?

Preventing Graffiti In El Cerrito

Today I met with community organizer Nicholas Arzio to discuss the anti-graffiti project that he’s working on. Arzio, who almost won an El Cerrito City Council seat in 2014, is a member of the Crime Prevention Committee. Currently he’s gathering resources to have murals painted on frequently-vandalized BART pylons. Just one pylon to start with, but maybe more in the future.

pastel graffiti mural on a truck
Photo by A Syn.

The idea came from seeing art on the sides of vans and trucks, which owners commission to discourage would-be vandals. Arzio also cited public art in Oakland as an inspiration, when he presented his idea to the Arts & Culture Commission on April 27th. San Francisco’s Mission District is another example of a place full of beautiful murals, and I immediately thought of WPA artists from the 1930s.

WPA mural, Cohen Building, Washington DC
Photo via Library of Congress.

I’m interested in this project. Depending on how things develop, I might pitch the story to a publication like Pacific Standard or California Sunday. I would talk to local graffiti artists and report opinions from both sides of the issue. People’s responses could reveal interesting cultural expectations.

Of course, I don’t know for sure whether I’ll write about this in depth. It’s hard to predict. Certainly things will take a while: Arzio has been working on the graffiti-prevention initiative since February, but he doesn’t expect painting to start until September. City governance is not speedy.

Dumbledore shrugging

Arzio and I discussed a lot more, but I’m still processing and figuring out what I want to do. I would love to dig into local government and have El Cerrito and Richmond be my beat… but I’m not sure how feasible that is. Again, we’ll see!

Feline Wanderer

aquamarine painted collage
Comes the Wanderer by Marc-Anthony Macon.

Splatters of aquamarine paint over crossword puzzle squares — I’m reminded of a dreamscape. Note the little cat in the bottom-left corner. Such an inquisitive orange creature! She evokes a stanza from “The cat’s song” by Marge Piercy:

“Love speaks me entire, a word

of fur. I will teach you to be still as an egg
and to slip like the ghost of wind through the grass.”

Pretty, no? I wish my father and I weren’t allergic to cats. I love Polera, the puckish black cat who lives at Alex’s apartment:

Polera 💞 her friend, Flippy Wiggler, who is a shoelace.

A video posted by Sonya Mann (@sonyaellenmann) on

Computers Can’t Take All The Jobs Without Ruining The Economy As We Know It

There’s been a lot of back-and-forth about computers making people’s jobs obsolete. Zeynep Tufekci writes in The New York Times, “Yes, the machines are getting smarter, and they’re coming for more and more jobs.” Okay, everybody panic.

scary computer
Illustration via opensource.com.

But wait—if a huge swathe of the people who formerly had disposable income are unemployed, it’ll wreak havoc on the economy. When people don’t have money to buy things/services, businesses will stop making things and providing services. Supply and demand, right?

Purely hypothetical example: Whole Foods lays off a logistics analyst because software does the job faster, cheaper, and possibly better. The unemployed analyst can’t afford to shop at Whole Foods anymore. Therefore Whole Foods has lost a customer because of its new software.

Picture this happening on a massive scale, and consider the cross-company effects. Laid-off analysts or middle managers — or whoever — also can’t afford Apple products, or fancy branded clothes, or [insert product purchased with disposable income, frivolous or not].

Am I missing something here? I feel like this is a big problem with the idea that computers are going to take all the jobs and we won’t figure out new occupations for people. If you have thoughts on this, please actually respond!


The Facebook comments are interesting, as is the thought my dad posted below.

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