“Particularly when you’re early stage, your biggest enemy is indifference. You put a product out in the world and it’s not that people hate it, it’s like they don’t even notice, they don’t even care. And one thing that we are generally good at is making people care.”
Matt Lieber of Gimlet Media on starting a company and recording the process (in conversation with Alex Blumberg and Lisa Pollak). This, my friends, is why you need marketing! And access to that interview is part of why buying a Gimlet membership was worth it — I love discussions of the “new media” biz.